Consulting
Consulting
UX & Product Design Consulting for Agencies & Product Teams
UX & Product Design Consulting for Agencies & Product Teams
UX & Product Design Consulting for Agencies & Product Teams
APPROACH
A partner who leads by doing
After leading UX and product design teams at top digital agencies, I now consult with organizations as a player-coach, offering both strategic direction and hands-on leadership, research, and design.
Whether you’re building something new or improving current experiences, I help teams move faster and more confidently by removing blockers, closing gaps, and amplifying results.
APPROACH
A partner who leads by doing
After leading UX and product design teams at top digital agencies, I now consult with organizations as a player-coach, offering both strategic direction and hands-on leadership, research, and design.
Whether you’re building something new or improving current experiences, I help teams move faster and more confidently by removing blockers, closing gaps, and amplifying results.
APPROACH
A partner who leads by doing
After leading UX and product design teams at top digital agencies, I now consult with organizations as a player-coach, offering both strategic direction and hands-on leadership, research, and design.
Whether you’re building something new or improving current experiences, I help teams move faster and more confidently by removing blockers, closing gaps, and amplifying results.
APPROACH
A partner who leads by doing
After leading UX and product design teams at top digital agencies, I now consult with organizations as a player-coach, offering both strategic direction and hands-on leadership, research, and design.
Whether you’re building something new or improving current experiences, I help teams move faster and more confidently by removing blockers, closing gaps, and amplifying results.
What I bring to your team
Craft experience strategies that balance customer needs with business objectives
Accelerate time-to-market through interactive prototypes that get faster buy-in
Bridge design-to-engineering gaps by working with Devs to launch smarter
Grow design teams that scale, building your team's AI skills and overall confidence
Translate design value into executive language, quickly earning trust and buy-in
What I bring to your team
Craft experience strategies that balance customer needs with business objectives
Accelerate time-to-market through interactive prototypes that get faster buy-in
Bridge design-to-engineering gaps by working side-by-side with engineering to iterate and launch smarter
Grow design teams that scale, building your team's AI skills and overall confidence
Translate design impact into executive language, quickly earning trust and buy-in
What I bring to your team
Craft experience strategies that balance customer needs with business objectives
Accelerate time-to-market through interactive prototypes that get faster buy-in
Bridge design-to-engineering gaps by working with engineering to launch smarter
Grow design teams that scale, building your team's AI skills and overall confidence
Translate design impact into executive language, quickly earning trust and buy-in
What I bring to your team
Craft experience strategies
that balance customer needs with business objectives
Accelerate time-to-market
through interactive prototypes that get faster buy-in
Bridge design-to-engineering gaps
by partnering with Devs to iterate and launch smarter
Grow design teams that scale,
building your team's AI skills and overall confidence
Translate design impact
into executive language, quickly earning trust and buy-in
EXAMPLES
Helping teams deliver with speed, clarity, and confidence
Here are a few ways I’ve helped product teams, marketing teams, and digital agencies move faster, work smarter, and deliver more impactful experiences.
EXAMPLES
Helping teams deliver with speed, clarity, and confidence
Here are a few ways I’ve helped product teams, marketing teams, and digital agencies move faster, work smarter, and deliver more impactful experiences.
EXAMPLES
Helping teams deliver with speed, clarity, and confidence
Here are a few ways I’ve helped product teams, marketing teams, and digital agencies move faster, work smarter, and deliver more impactful experiences.
LLM-Powered Taxonomy & Insights Tools
LLM-Powered Taxonomy & Insights Tools
LLM-Powered Taxonomy & Insights Tools
LLM-Powered Taxonomy & Insights Tools
Client: SaaS Product Team at Mid-sized IT Consultancy (NDA)
Client: SaaS Product Team at Mid-sized IT Consultancy (NDA)
Client: SaaS Product Team at Mid-sized IT Consultancy (NDA)
Focus: AI-driven internal tools, prompt engineering
Focus: AI-driven internal tools, prompt engineering
Focus: AI-driven internal tools, prompt engineering
Challenge: Manual QA of large sets (200k+ rows) of IT Asset data slowed ingestion and frustrated clients
Challenge: Manual QA of large sets (200k+ rows) of IT Asset data slowed ingestion and frustrated clients
Challenge: Manual QA of large sets (200k+ rows) of IT Asset data slowed ingestion and frustrated clients
Solution: Led UX and prompt engineering for LLM-based Taxonomy Engine to conduct first pass cleanup of data
Solution: Led UX and prompt engineering for LLM-based Taxonomy Engine to conduct first pass cleanup of data
Solution: Led UX and prompt engineering for LLM-based Taxonomy Engine to conduct first pass cleanup of data
Impact: Reduced data QA processing time by 90% and streamlined asset workflows without reduction in quality
Impact: Reduced data QA processing time by 90% and streamlined asset workflows without reduction in quality
Impact: Reduced data QA processing time by 90% and streamlined asset workflows without reduction in quality
Strategic Website Redesign for Business Growth
Strategic Website Redesign for Business Growth
Strategic Website Redesign for Business Growth
Strategic Website Redesign for Business Growth
Client: Marekting Team at Mid-sized IT Consultancy (NDA)
Client: Marekting Team at Mid-sized IT Consultancy (NDA)
Client: Marekting Team at Mid-sized IT Consultancy (NDA)
Focus: UX Research, Experience Strategy & IA
Focus: UX Research, Experience Strategy & IA
Focus: UX Research, Experience Strategy & IA
Challenge: Outdated site structure that can't scale with company offerings, declining engagement and lead gen
Challenge: Outdated site structure that can't scale with company offerings, declining engagement and lead gen
Challenge: Outdated site structure that can't scale with company offerings, declining engagement and lead gen
Solution: UX research to define personas, B2B customer journeys, experience strategy, and new site architecture
Solution: UX research to define personas, B2B customer journeys, experience strategy, and new site architecture
Solution: UX research to define personas, B2B customer journeys, experience strategy, and new site architecture
Impact: Increased site engagement and SEO visibility leading to improved lead quality
Impact: Increased site engagement and SEO visibility leading to improved lead quality
Impact: Increased site engagement and SEO visibility leading to improved lead quality
Design System Leadership at Scale for SaaS
Design System Leadership at Scale for SaaS
Design System Leadership at Scale for SaaS
Design System Leadership at Scale
Client: SaaS Product Team at Mid-sized IT Consultancy (NDA)
Client: SaaS Product Team at Mid-sized IT Consultancy (NDA)
Client: SaaS Product Team at Mid-sized IT Consultancy (NDA)
Focus: Design system + Dev handoff
Focus: Design system + Dev handoff
Focus: Design system + Dev handoff
Challenge: Inconsistent UX/UI across product causing user drop off, handoff inefficiencies
Challenge: Inconsistent UX/UI across product causing user drop off, handoff inefficiencies
Challenge: Inconsistent UX/UI across product causing user drop off, handoff inefficiencies
Solution: Partnered with Engineers to develop a scalable design system using Figma’s MCP server
Solution: Partnered with Engineers to develop a scalable design system using Figma’s MCP server
Solution: Partnered with Engineers to develop a scalable design system using Figma’s MCP server
Impact: Improved user engagement, reduced rework, and streamlined handoff between Design and Engineering
Impact: Improved user engagement, reduced rework, and streamlined handoff between Design and Engineering
Impact: Improved user engagement, reduced rework, and streamlined handoff between Design and Engineering
AI-Accelerated Research for a Digital Agency
AI-Accelerated Research for a Digital Agency
AI-Accelerated Research for a Digital Agency
AI-Accelerated Research for a Digital Agency
Client: Mid-sized digital marketing agency (NDA)
Client: Mid-sized digital marketing agency (NDA)
Client: Mid-sized digital marketing agency (NDA)
Focus: Improve research & insight ops for Strategy team
Focus: Improve research & insight ops for Strategy team
Focus: Improve research & insight ops for Strategy team
Challenge: Manual research analysis, persona creation, and journey mapping slowed down strategy
Challenge: Manual research analysis, persona creation, and journey mapping slowed down strategy
Challenge: Manual research analysis, persona creation, and journey mapping slowed down strategy
Solution: Built custom GPTs to standardize and accelerate research workflows
Solution: Built custom GPTs to standardize and accelerate research workflows
Solution: Built custom GPTs to standardize and accelerate research workflows
Impact: Cut timelines by 60% and aligned strategy and creative on shared insight frameworks
Impact: Cut timelines by 60% and aligned strategy and creative on shared insight frameworks
Impact: Cut timelines by 60% and aligned strategy and creative on shared insight frameworks
Workflow Optimization Through AI Integration
Workflow Optimization Through AI Integration
Workflow Optimization Through AI Integration
Workflow Optimization Through AI Integration
Client: Mid-sized digital marketing agency (NDA)
Client: Mid-sized digital marketing agency (NDA)
Client: Mid-sized digital marketing agency (NDA)
Focus: Cross-functional collaboration and efficiency
Focus: Cross-functional collaboration and efficiency
Focus: Cross-functional collaboration and efficiency
Challenge: Siloed processes across strategy, media, and design causing delays and miscommunication
Challenge: Siloed processes across strategy, media, and design causing delays and miscommunication
Challenge: Siloed processes across strategy, media, and design causing delays and miscommunication
Solution: Interviewed teams, mapped workflows and delivered AI-infused process strategies to improve collaboration
Solution: Interviewed teams, mapped workflows and delivered AI-infused process strategies to improve collaboration
Solution: Interviewed teams, mapped workflows and delivered AI-infused process strategies to improve collaboration
Impact: Increased team alignment and enabled the agency to scale work without adding headcount
Impact: Increased team alignment and enabled the agency to scale work without adding headcount
Impact: Increased team alignment and enabled the agency to scale work without adding headcount
AI Strategy & Enablement for Marketing Teams
AI Strategy & Enablement for Marketing Teams
AI Strategy & Enablement for Marketing Teams
AI Strategy & Enablement for Marketing Teams
Client: ART X MACHINA
Client: ART X MACHINA
Client: ART X MACHINA
Focus: Generative AI process strategy
Focus: Generative AI process strategy
Focus: Generative AI process strategy
Challenge: SMB marketing teams lack time and skills to integrate AI tools to keep up with growing needs
Challenge: SMB marketing teams lack time and skills to integrate AI tools to keep up with growing needs
Challenge: SMB marketing teams lack time and skills to integrate AI tools to keep up with growing needs
Solution: Facilitated AI workshops and built custom workflow plans to improve delivery of marketing content
Solution: Facilitated AI workshops and built custom workflow plans to improve delivery of marketing content
Solution: Facilitated AI workshops and built custom workflow plans to improve delivery of marketing content
Impact: Helped marketing teams confidently adopt AI tools and increase efficiency across marketing ops
Impact: Helped marketing teams confidently adopt AI tools and increase efficiency across marketing ops
Impact: Helped marketing teams confidently adopt AI tools and increase efficiency across marketing ops
EXAMPLES
Helping teams deliver with speed, clarity, and confidence
Here are a few ways I’ve helped product teams and digital agencies move faster, work smarter, and deliver more impactful experiences.
EXAMPLES
Helping teams deliver with speed, clarity, and confidence
Here are a few ways I’ve helped product teams and digital agencies move faster, work smarter, and deliver more impactful experiences.
© Copyright 2025, All Rights Reserved by Steven Shay
© Copyright 2025, All Rights Reserved by Steven Shay
© Copyright 2025, All Rights Reserved by Steven Shay
© Copyright 2025, All Rights Reserved by Steven Shay